1. PHOTOSWe covet what we see!! Should I repeat this? WE COVET WHAT WE SEE! Always keep this little saying in mind when you are taking your photographs to post online in your Etsy store or other venue. Selling online comes with its own special challenges. Remember, you aren't a brick and mortar store where someone is able to walk in off the street and handle your item to see all of its wonderfulness up close and personal like. It's imperative that your photos are as clear, concise and enticing as possible. Selling online is an art in and of itself, and it begins with great photos! Etsy gives you (5)Five photo slots per listing. Use all five of them to your advantage to provide your customers with as many views and dimensions of your product as you can. Use the macro or close up setting on your camera and don't be afraid of cropping your photos and learning how to get a very close up view of your item. Let your photos make a statement so that your customers want to reach out and touch your products. Pay attention to the lighting and shadows in your photos and keep your backgrounds on the light side. White is usually best, but not in all cases.
2. Unity and BrandingWhat is unity and branding? Well, its just what it sounds like. Its something that binds your photos and items together and separates you from the crowd. For example: I have one friend who uses a gray marble slab as the backdrop/background for all of her photos. I would know a photo that she has taken anywhere because of this one thing. It is branding and unity all in one step. You can accomplish this through the use of lighting, a background, or even a prop that you use in each and every photo. Another shop I am aware of on Etsy that sells jewelry uses an old vintage photo of a woman superimposed underneath all of her jewelry pieces. This is a bit more dramatic, but it accomplishes the same purpose. Its just that little something extra that lets her customers know... this photo came from her store and shop. I sell tutorials in my Etsy shop, Lady Abeada Designs and one of the tools I use to brand my photos is a white and gold banner that says tutorial draped diagonally over the left corner of my photo.
3. Search Engine OptimazationThree little words that have such a huge impact upon our online life and success!
You won't get found without it, so get ready to dive in and get your feet wet!! One of the first things you will need to do is to determine what your keywords are for your store and for your listings. Well, how, you might ask? Simple.... you can use Google Keyword Tool, or you can use the stat section in your store to see the keywords that Etsy customers are using to search for your items. Once you have identified 8- 1o of the most prominent keywords, you will want to weave these same words in all of your text, including but not limited to your item titles and item descriptions. Every possibility for text needs to be filled with your keywords... most importantly, your shop title!! Remember this is google's first impression of you... so make it a good one!
4. RelevancySince Etsy has changed their search platform from Regency to Relevancy, keywords in titles and descriptions have taken on new importance. It used to be that the more creative titles such as Red Rose Blossom Earrings would get you to the top of the list... but today its your keywords that will do the trick for you. Now your title might read something like this: Peyote Floral Beaded Red Earrings. Pretend you are a customer searching for your product. What terms or keywords would you type into the search box to find your item? These are the words your titles and descriptions should begin with. Remember tho, Google only looks at the first three or four so make them count. Be sure you remember to add these words to your tags as well, while Etsy doesn't use the tags to rank you, Google definitely does and you want your reach to be as wide and as far as possible!
5. Cross PromotionThis is your story! Tell it and tell it well! Tell it using all the Social Media platforms that you have available to you. Do you have a blog? If not, maybe you should consider having one as an option. Use it to promote and link back to your items and special events and sales that you have in your Etsy store or other appropriately related items.
Do you spend a fair amount of time on Facebook and Twitter? How about a Facebook Fan Page? Both of these are great venues for showing newly listed items and making all of your contacts aware of sales etc, and don't forget about Pinterest and Instagram!! The more of an online presence you have and can create the mote people will see you as legitimate and real and someone they want to know and trust. All of these changes take time and hard work, but the payoff can be substantial! Give it a try and see what happens. Do you have any suggestions or tips to share that have helped you to create a strong and successful Etsy presence??